TagTag.com is one of the largest one stop portal for mobile users. In
addition to 100,000 mobile sites hosted, it provides a directory of free
ringtones, pictures for mobile phones, Java games, and mobile mail to
all its visitors.
Started in 2001 as a WAP building and hosting portal TagTag expanded the
range of its services to mobile mail and mobile site emulation.
TagTag is well positioned to provide advertisers with the opportunity to
present their products and services to a worldwide audience of tech
savvy mobile site builders and mobile users in general.
Currently, there are two types of users visiting TagTag. The first group
consists of mobile pages authors which use TagTag to build and host their
mobile sites. The second group consists of visitors who are interested in
browsing mobile sites (either hosted at TagTag or at other domains using
TagTag WAP emulator). Based on the log files analysis WAP authors generated
20% of impressions and visitors the remaining 80% of impressions.
The ringtones, pictures, and Java games directory which have been introduced
only recently are expected to generate substantial traffic in the future.
Total monthly number of pages served by tagtag.com is over 150 million.
There are 57 countries which generate more than 100,000 impressions per
month. Since TagTag serves web as well as mobile traffic, the traffic is
further divided into web traffic and WAP (mobile phones) traffic.
| Region | Web impressions | WAP impressions | ||
|---|---|---|---|---|
| Western Europe | 5,500,000 | 70,000,000 | ||
| Scandinavia | 5,400,000 | 1,500,000 | ||
| US and Canada | 1,700,000 | 4,400,000 | ||
| Others | 22,400,000 | 42,100,000 | ||
| Total all regions | 35,000,000 | 118,000,000 |
As expected, traffic from mobile phones (WAP traffic) to tagtag.com portal originates from all major mobile operators. We can identify mobile users by operator, since all mobile users access mobile sites via mobile operators gateways. The following table gives breakdown of tagtag WAP traffic by major mobile operators. Note that the number of WAP request does not correspond exactly to the number of WAP sites served, since every picture on WAP page is also counted as a request.
| Operator | WAP requests | |
|---|---|---|
| Vodafone | 14,000,000 | |
| British Telecom | 8,100,000 | |
| O2 | 7,700,000 | |
| Orange | 6,000,000 | |
| Cable & Wireless | 4,100,000 | |
| France Telecom | 3,300,000 | |
| Westel Wireless | 2,200,000 |
TagTag can serve GIF, animated gif, jpg, or flash banners:
| Type | Dimensions | Max size | CPM | CPC | ||||
|---|---|---|---|---|---|---|---|---|
| Top banner | 468 x 60 | 15 kB | 5.50$ | 0.20$ | ||||
| Skyscraper | 120 x 600 | 15 kB | 7.50$ | 0.30$ | ||||
| Side button | 120 x 60 | 10 kB | 2.50$ | 0.15$ |
Banners are run from TagTag site. Adult content banners can only be
served at the adult sections of the portal. Both CPC (cost per click) and
CPM (cost per 1,000 impressions served) pricing models are supported by
TagTag. Targeted advertising for specific county or operator is also
available with pricing determined on a case-by-case basis.
Advertisements that in TagTag's sole discretion are likely to misdirect or
mislead the user in any manner are not permitted. For example, they may not
mimic or resemble tagtag.com GUI elements or other aspects of tagtag.com
"look-and-feel", or the like. No campaigns will be accepted that mimic or
resemble error messages or Windows/Mac/Unix dialogue boxes.
TagTag can serve "banners" on WAP pages. A WAP banner is actually a WAP page which is displayed once at the beginning user's WAP session. WAP banner must be a valid WAP page with maximum one image and no automatic redirection. TagTag will automatically add link to the original site at the bottom of the banner.
| Type | Dimensions | Max size | CPM | |||
|---|---|---|---|---|---|---|
| WAP banner | 4 text lines + 1 image | 1.40 kB | 10.00$ | |||
| WAP banner | 3 text lines | 0.30 kB | 8.00$ |
WAP site banners are run from TagTag site. Adult content banners can only
be served at the adult sections of the portal. Only CPM (cost per 1,000
impressions served) pricing model is supported for WAP banners. Target
advertising for specific county or operator is also available with pricing
determined on a case-by-case basis.
Advertisements that in TagTag's sole discretion are likely to misdirect or
mislead the user in any manner are not permitted. For example, they may not
mimic or resemble tagtag.com GUI elements or other aspects of tagtag.com
"look-and-feel", or the like. No campaigns will be accepted that mimic or
resemble error messages or Windows/Mac/Unix dialogue boxes.
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